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CX Blog

Q: When is 10 greater than 20? A: Customer Satisfaction Surveys!

Okay, Okay. I know that mathematically the title of this post doesn't make sense.  Yes 10 is always less than 20 when you're crunching numbers mathematically but there ARE times where the number 10 is greater than 20.  10 is always greater than 20 when you are talking about the number of questions in customer satisfaction surveys.

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CX Blog

Differences between transactional and relationship surveys

We live in a fast pace, highly competitive digital age where consumers have the freedom to choose products and services from anywhere, anytime. Therefore, it is pivotal for businesses to understand their customer base and recognize their changing needs. How can we find out what our customers like and dislike about us?  We need to ACTIVELY LISTEN to them!

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Customer Satisfaction Surveys, CX Blog

Measuring customer satisfaction made easy... really easy.

The question now is, can you handle the truth?

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CX Blog

Don't forget these customer satisfaction survey program tips

 

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CX Blog

Whats your definition of a 'brief' customer feedback survey?

 

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Customer Satisfaction Surveys, CX Blog

Hidden meanings in the wording of a customer satisfaction survey

 

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CX Blog

The customer satisfaction feedback data dam is leaking!

Can you imagine walking in front of a dam that holds back a river, and seeing a tiny trickle of water running from a crack in the structure?  What would you do?  Maybe you'd tell someone.  Maybe you wouldn't since it's only a tiny trickle.  Most people would just keep on walking because it didn't seem that important.

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CX Blog

Is "survey" in "customer satisfaction survey" now a 4 letter word?

 It’s a common thing these days: businesses ask their customers or employees to participate in a survey, to which many respond with a groan.  The word "survey" has become associated with a nuisance, rather than the positive message of interest it was intended.

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Customer Satisfaction Surveys, CX Blog

Why have customer satisfaction survey "top box" definitions changed so much?

A few years ago, when analyzing customer satisfaction survey results, top box meant that when you asked your customer a question and they responded with a rating, they gave you the highest possible rating.  For example, if you used a scale of 1 to 5 in your customer satisfaction survey, it meant that to be top box you had to receive a rating of ‘5’.

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