SERVICE 800 Resource Library

Key performance indicators are measurable values that evaluates progress against specific strategic goal. Every business should have their KPI's clearly defined and responsibility should be shared by everyone in the company to measure the overall health of the organization.  Regardless of what industry you are in, customers are the lifeline of your ability to grow. It is important for businesses to implement a strategic feedback process to measure customer experiences. Wouldn’t it be great if we could use customer experience metrics and KPI's to recognize problem areas of a company? Here are a few examples of some of the more popular customer metrics. 

Measuring your customer satisfaction shouldn’t be just a onetime occurrence, CX measurement process should be embedded to your company culture. When it comes to measuring customer experiences  there are many questions that you can ask from your customers. But is there any questions that we should be asking at all times? 

Collective understanding of your customers and your employees is pivotal to run a successful business. All CX measurement programs are built around measuring long term and short term customer satisfaction. Have you ever thought of comparing your employee survey results to customer satisfaction survey? (I’m not talking about employee reviews)

If you have been reading our previous blog posts, you should now be familiar with the main types of customer experience surveys, CX metrics and clever tactics to utilize when implementing a customer experience management program. Most companies see the value in implementing a customer feedback program to further understand their customer base. However, what’s lacking in most CX programs is the “Closing” actions of the customer feedback loop. Nothing is more frustrating to customers when they give out some of their precious time to give you feedback on your product or services and the feedback falls into what the customer views to be deaf ears.

Over the last few years I have enjoyed following the explosion of social media strategy into the business environment.  If you take a minute to look at your own professional network I'd venture to guess that for most of you, over half of your network have some involvement in social media.  Many companies see social media as a new channel to bolster marketing efforts and even a way to help with improving customer service.

My daughter and I recently went on a wine tasting tour in California where we visited about a dozen different wineries over a few days.  If you’ve ever had the pleasure of participating in one of these tours you may have noticed after the third winery everything starts to blend together.  Having five different wines at four different wineries every day will do that.

Okay, Okay. I know that mathematically the title of this post doesn't make sense.  Yes 10 is always less than 20 when you're crunching numbers mathematically but there ARE times where the number 10 is greater than 20.  10 is always greater than 20 when you are talking about the number of questions in customer satisfaction surveys.

I’ve collected my customer experience data but what’s next? This is a burning question that most companies encounter. After stating a CX program, gathering customer feedback data is only the beginning of the process. The real work starts when trying to figure out how to use this valuable data. Here are some tips on how to leverage data for business value,

We live in a fast pace, highly competitive digital age where consumers have the freedom to choose products and services from anywhere, anytime. Therefore, it is pivotal for businesses to understand their customer base and recognize their changing needs. How can we find out what our customers like and dislike about us?  We need to ACTIVELY LISTEN to them!